When starting your social media business, you should think about differentiating yourself from all the competitors. Separating yourself from the competitors can often be achieved by having a unique set of skill, area of expertise, or way of doing business. What separates you from your competitors? Are you bigger? Smaller? Do you focus on one particular industry while everyone else is a generalist? Do you have a particular set of skills that is hard to find? Here are just a few ways to set yourself apart from the competitors and win more clients.
Pick a specific industry/niche focus on
Review your previous work experience. Is there an industry in which you have unique knowledge or experience. When focusing on a niche you already understand, you have the ability to leverage your existing network, develop more effective strategies, and spend less time learning about each clients unique industry.
Become a social advertising expert
Social advertising is a completely different ballgame than basic social media management. Boosted posts, Like campaigns, and remarketing ads all have their own strategies and best-practices, and that’s just for Facebook. Take into account the fact that you’ll need some basic web development experience to track conversions and create effective landing pages, and you’ll discover an entirely different business model and service offerings than the basic social media management agency.
Offer a unique add-on
Do you have a knack for graphic design? Maybe you can whip up a website in a few hours. Some social media managers are amazing at running contests. Think of a way you can add value to your customers’ accounts that will impress the clients without hurting your bottom line. Providing clients with bonus services that they wouldn’t get or even expect from your competitors is a great way to impress them and get referrals.
If you don’t have a selling point that sets you apart, find one, own it, and let people know why it makes you the best option.