You’ve created a social media business and maybe you already have some clients…. but growth is on your mind – you want more clients.
Great – hunger & growth are excellent characteristics of entrepreneurs.
But how do you find clients? More importantly, how do you find QUALITY clients who will pay you $$$ and appreciate the value that you bring to the table.
Hiring a social media management company isn’t right for every business. While Launchest has a full client sales and prospecting guide, I wanted to share some tips here.
- Find businesses that already do marketing – it is almost impossible to convince a business to spend money on any kind of marketing when they don’t already do marketing. They’d have to create a new budget and are likely to agonize over every penny. Find businesses that already spend on marketing – then you are simply looking for a reallocation of $$ vs. new $$.
- Find businesses that already make money (or at least have money) – A business that isn’t successful isn’t a good target. Not only are they unlikely to have $$ – they may pay you late or not at all if times get tight. Look for established businesses that are already profitable. Often times small local businesses aren’t making enough money to invest even $500 a month in something like social media.
- Look for businesses niches that you understand or have a background in – If you want to be successful, target businesses that you understand or have some background in. For example, if I want to target restaurants, it helps if I understand the industry and their challenges – it will be easier to sell to them.
Finding clients is only the first step – be sure that you have great marketing materials and a strong pitch and proposal.
Cheers to your success!!!