Many businesses that are new to offering social media services or are just getting started with a social media business aren’t sure how to create a proposal to manage social media.
A great proposal is key to winning contracts and getting off to a strong start for your business. I’ve seen tons of social media proposals and have both helped agencies and social media businesses create proposals as well as worked with clients to assess proposals.
There are a few things that you need to consider when you are creating a social media proposal:
- What the client wants: Make sure that you include what they asked for specifically and try to echo their language as much as possible. Don’t use a totally canned template – customize to show that you understand them.
- Include what they want, but give them options: I’ve done this for a long time, and many proposals that I see include 1 option, which means that the client can say yes or no. Also, many clients don’t know what they want, so they ask for the wrong things. Give them what they want, but also include recommendations that show that you know your stuff and can guide them. Options also shows that you are flexible.
- Clearly outline the scope of the project: An amateur social media proposal won’t be specific about the deliverables. Include specifics – how often you will post, number of ads, number of custom images, cover photo changes, etc. Since you will be creating a contract you want to make sure that you are setting clear expectations.
How to create the proposal:
This can be tricky, since each proposal will be different. My recommendation when creating a proposal is:
- Make it a stand alone document: You may not be speaking to the decision-maker initially and many decisions are made by teams. Make sure that your proposal is comprehensive and can be forwarded along.
- Spend time/effort on a good template: Creating a template that you can reuse will save you TONS of time.
- ABSY Always Be Selling Yourself: Use your proposal to reiterate your qualifications. Many people want to know that they can trust you – include trust builders in your proposal.
Note: Launchest includes both proposals and templates that you can edit and use to create proposals that get clients.