Being a Social Media Manager Archives - Page 2 of 2

4 Efficiency Tools for Social Media Marketers That REALLY Save You Time

Managing social media accounts for you and your clients can be overwhelming. You have a lot of choices in tools to help make your life easier and your day more efficient. But some of these tools can actually be a huge distraction.

You can use efficiency tools to schedule posts, check multiple social networks from one site, setup smart automation of tasks, and create images. Here are our favorite tools in each of these categories.

Scheduling Tools
Scheduling out social media posts will save you a ton of time. Once you create a content calendar, scheduling out the posts for a month or more will take much less time than if you had to login to multiple networks every time you have to post something. For social media scheduling, we recommend tools like Buffer or Hootsuite. Both tools are great for scheduling out posts on multiple platforms, and they also offer analytics so you can analyze which posts perform best and spend your time building content that gets better results.

Check multiple social networks from one site
Managing multiple accounts and multiple social networks for a client can create a lot of work. Tools like Buffer and Hootsuite allow you to login to one dashboard and monitor activity on multiple accounts. Think of the time you’ll save in not having to login to all of those sites separately!

Setup smart automation
You probably notice that there are certain tasks that you execute for your clients over and over. Use smart automation to automate tasks and save time. IFTTT (If This Then That) is a site that helps you automate certain processes (called recipes) between apps and devices. For example, you can setup a “recipe” to automatically post a new blog to Facebook.

Create images
There are a lot of talented graphic designers out there, and we love them. But there’s a time and a place for everything and sometimes you need to quickly and efficiently create images without a long process or high costs. Especially with the ever-churning pace of social media, you need tools to help you make great content fast. Canva is a site that allows you to design beautiful images using templates through a user-friendly interface. In fact, most of our blog post images are created in Canva.

Whatever tools you use focus on tools that improve your results or save you time.4

How Much Can I Make with a Social Media Business?

by Krista Neher Leave a Comment

More and more people are starting their own social media businesses – and it makes sense. Social media continues to grow, social media spending continues to grow and there is still a huge opportunity for people to make money by running social media for businesses.

Business owners are busy running their business. They know social media is important but they don’t know where to start.

A lot of people considering starting their own social media business want to know how much $$ they can make by starting their own social media business.

The answer (as always) is that it depends….. That being said, let’s review a few scenarios.

Part Time Social Media Management:

Let’s say you start part-time while you still have your day job. Realistically you can probably handle 2 clients in your evenings and weekends. The monthly retainer for social media management will probably range from $500 – $2,000 (especially if you are just starting out), so for this example let’s use $1,000/month.

Monthly Retainer: $1,000/month X 2 clients X 12 Months = $24,000

In your first year managing social media part-time you could make $24,000… your part time business could make as much as some people make in a year.

Full Time Social Media Management:

If you are ready to dive in to social media management and have time to actively solicit new clients and manage clients you can make a big impact. If we still assume that your average retainer is $1k/month, an average social media manager can easily hand 5 – 8 clients. Many businesses have clients paying more than $1k per month.

Monthly Retainer: $1,000/month X 8 clients X 12 Months = $96,000

If you simply add one new client a month, at the end of your first year you’ll be making $96k – and you can continue to grow from there.

As you can see, creating your own social media business can be very profitable. These are simply guidelines or scenarios – how successful you are depends on how much work you do.

How to Become a Fabulous Social Media Manager

by Krista Neher Leave a Comment

If you are serious about managing social media and you want to become a fabulous social media manager, there are a few things that you can do to separate yourself from the competition and stand out.

If you are ready to go from good to great, here are 10 tips to help you become a FABULOUS social media manager.

Keep Your Skills Up To Date and Always Be Learning. If you want to become a great social media managers you’ll need to stay on the cutting edge of social media. I’ve been doing this for 7 years, and every time I go to a social media conference I learn tons of new things (I even learn from my own training workshops). You can’t be complacent.
Bring New Ideas to Your Clients. Don’t just keep implementing the same thing, but bring innovation to your clients. It may be experimenting with a new tool, trying a new approach or enhancing your strategy. Bringing new ideas shows that you are thinking vs. just doing.
Measure Everything. The best social media managers are always analyzing, measuring and adapting. If you don’t like numbers or analytics, you’ll be in trouble. Analytics need to become your friend.
Admit Your Mistakes (and learn from them). Social media is still new, and trial and error is the only way to truly know what is or isn’t working. If you can’t acknowledge the things that didn’t work (and explain WHY and how you WON’T DO IT AGAIN) you aren’t demonstrating an ability to make smart choices.
Link Back to Strategy and Broader Business Goals. Social media doesn’t exist in a bubble – it is connected to the rest of the business and social media strategy. Linking what you do back to the business shows that you are committed to business success and that you are strategic.
Share Relevant Articles and Examples. Sharing SELECT articles with your clients or boss shows that you are staying up-to-date and always thinking and looking for new ideas. Don’t be annoying about this by doing it too often.
Understand the Entire Digital Strategy. Again, show that you are committed to success by connecting social media back to bigger strategies. Social media should like to email marketing, SEO and the website.
Respond Quickly to Everything. This is a general business tip, but being quick to respond to everything makes you look on-the-ball and organized. Most complaints that businesses have about many of their agencies and partners is about not getting responses quickly.