When you are managing social media for multiple clients, efficiency is the key to success. Time is money and the more time you can buy yourself by using efficiency tools, the more revenue you can generate for your social media business.
These 8 tips will help you make smart decisions about the tools you use to manage social media, so you can maximize the results that you get while minimizing your efforts.
- Consider ROI in everything
You must consider ROI in everything you do. Only plan to do things that are likely to give you a good return or good result. Spend time where it counts the most. If you know the potential return then don’t invest more than what you can expect to get back. What is the anticipated value of what you’re doing? You could ask yourself – is this going to lead to more sales? Keep this in mind when you’re deciding what to do. Focus on the things that are the best use of your resources.
- Be disciplined
Schedule the time to manage your accounts each day and make it part of your routine. If you don’t schedule time to work on specific tasks, then you just have a big to-do list that will never get done.Power Tip! Set a time limit for certain tasks and make it a goal to spend less time completing tasks. You could spend 1 hour writing a blog post or 5 hours. But if you spend 5 hours, it’s not going to be 5 times as good, right? Set a limit for yourself and get into a good habit so you spend less time on tasks.
- Have a plan
A content calendar will help you organize content for the next month (or several months). It’s a great way to make sure you’re posting a consistent message across all channels and not missing any gaps. There’s nothing worse than remembering at the last minute that there was an event you should be posting about and then your entire day derails as you scramble to pull content together.
Know what you want to achieve every time you login. Checklists are super helpful because they keep you on track and focused on the activities that are important. Follow the checklist so you don’t get distracted. As part of your Launchest program, you will have access to our library of checklists for all major social media networks and more!
- Limit distractions
Social media and all of the notifications that come with it can be extremely distracting. Turn off the notifications that are distracting you and only keep the ones that are useful. You don’t need to know every time you have a new fan, but you do need to know every time a comment is left on your page.
- Integrate Social Media Into Your Other Activities
Look for opportunities to create social media content with other marketing efforts. What other marketing activities do your clients do, and how can you add a social element? Create content on-the-go with a mobile device, and encourage your team and your client’s team to be proactive in creating content for social media where they are already marketing.
- Test, Learn, and Improve
Test and learn so you can become more efficient and effective. How do you know what works? Set your objective, align all content to that objective, and measure the results. If you want to drive sales did a post about a product get engagement and did sales for that product go up? If you want to generate awareness for a cool new product, is your post about it getting comments and shares?
- Use Social Tools
Tools are a big part of efficiency. You can use efficiency tools to schedule posts, check multiple social networks from one site, setup smart automation of tasks, and create images. Check out our post on some efficiency tools we recommend!
Use these tips to help manage your time and you’ll be on your way to making more time to take on more clients!