So you want to be a social media marketer, and be in business for yourself? Awesome! This is an exciting and attainable dream, if you have the right ambition and the right skill set. It’s also important to understand the best business models for a social media marketing agency so you can choose the type of business that is right for you.
First, you should be armed with a great skill set. You need to walk the talk. An online Social Media Certification can get you the training you need to successfully execute social media strategies. When you are skilled at social media marketing, doors of opportunity start to open.
There are many ways to create a social media marketing business, but it basically falls into one of three business models:
- Freelancer – Are you just starting out and you need to get some clients? Do you want to supplement your income by adding some freelance work to your plate? Are you looking to start offering social media services for passion and profit? There are a multitude of opportunities for social media freelancers. You can work when and where you want while working in one of the most interesting and fastest growing areas of marketing.
- Small Business – Almost 90% of businesses in the US use social media marketing for their business, and they are investing more of their budgets in social media marketing. This is a clear indication that there is a tremendous opportunity and plenty of work to go around. Starting a boutique social media business is a smart idea and can be the dream job you’ve always wanted. You can become an entrepreneur and build a stable business offering social media.
- Empire – If you like to dream big, building a social media empire is a dream that you can bring to reality. The sky’s the limit so if you are an all-in, big-hustle type of person, you can build a social media marketing business as big as your dreams will let you! You can create a scalable agency that services a variety of clients efficiently and effectively while growing profitability.
There’s no argument that there is opportunity for social media marketers. But the key to being successful is knowledge and dedication.
Be realistic about the amount of time, effort, and expected results of going into business for yourself so that you can choose the social media marketing agency business model that is right for you and your aspirations.
Are you considering going into business for yourself? Share your aspirations in the comments below!