More a
nd more entrepreneurs are interested in starting social media marketing or social media management businesses, and for good reason.
There is a TON of growth in the space and very few qualified people to meet the demand. Businesses from bakeries to accounting firms to aerospace manufacturers and everything in between are looking to social media to grow their business.
If you are looking to get started with a social media management business there are a few things you’ll need:
1) A business name, logo, business cards and a website:
In order to be taken seriously you’ll need these essentials (this is true for any business). Here is the thing; as you look to get started, you don’t need perfection with these elements. Get started quickly with things that are “good enough” and once you have clients you can improve these. A perfect logo won’t make or break your business.
(Launchest gives you a rough logo-builder and copy to quickly build a website)
2) Credibility and social media knowledge:
Before you jump out to take advantage of this growing market, make sure that you have base knowledge and know your stuff. Consider getting a social media certification, or build your knowledge and experience base by participating on social networks or volunteering for non-profits or businesses you know.
(Launchest includes a social media certification)
3) A service offering:
Figure out what services you will offer and create packages. Potential clients want you to go to them with a solution – they want to know specifically what you recommend that they do and how much it will cost. Don’t rely on them to know what they want or need. Have packages to get your discussion started.
(Launchest includes pre-created packages that you can use to sell your social media services)
4) Clients
This sounds obvious, and maybe you already know some businesses that can get you started. The challenge is finding businesses that both need your services AND can pay for them. Many people make the mistake of chasing clients that have no marketing budget and aren’t willing to invest. Consider your unique background and aim for clients in the industry that you already have experience in.
(Launchest gives you a complete prospecting and pitching guide)
5) A plan to implement with excellence
Once you’ve landed the client you are off to a great start….. but that is just the beginning. If you want to keep clients and gain new clients through word-of-mouth you must consistently appear professional and organized. Have an onboarding process and a maintenance process. Determine when you’ll send reviews and what they will include. SYSTEMIZE and ORGANIZE!!!
(Launchest includes onboarding templates and checklists, plus maintenance templates and checklists)
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