If you are starting a social media business you need the marketing tools to succeed. Having the right marketing collateral is important because it signals that you are professional and experienced (both of which will get you more clients).
Some businesses struggle to get off the ground because they don’t have the right materials to impress potential clients – this can create doubt and seriously undermine your credibility.
Here are 5 marketing tools you need to be taken seriously as a business:
1. Business Cards
Not having business cards is one of the most amateur mistakes that you can make. Not bringing them EVERYWHERE with you is the second biggest mistake. Print decent business cards (hire a designer if you need to) so that people feel that you have an established business.
It is 2015 and people expect that EVERY business has a website. And your website can’t suck. Especially as a social media business, you need a website. This should be at the top of your list as you establish your business. Create a good looking website that will continue to build on your credibility.
3. Brochure/Sales Material
You need great sales materials and a brochure is a great leave behind after a meeting – people won’t read every word (they may not read any of them) but having professional collateral that demonstrates your services, approach, etc shows that you are serious. A strong brochure solidifies how you can help a business and shows your unique value proposition.
This is also helpful if there are multiple decision makers since they can forward your brochure to others, or bring it to a meeting. Your brochure is like your offline website.
4. A Great Proposal
A strong proposal is required to close ANY DEAL. When you get your first chance, create an AMAZING proposal that you can use as a template for all of your future proposals. I’m always surprised by how many businesses have terrible proposals – I especially think about how much it must cost them.
5. An Email Address at your Own Domain
Nothing blows your credibility quicker than having people message you at a gmail account. Make sure that you set up email at your domain name.